There are thousands of data brokers with similarly intimate information, similarly at risk. Equifax is more than a credit reporting agency. It’s a data broker. It collects information about all of us, analyzes it all, and then sells those insights. It might be one of the biggest, but there are 2,500 to 4,000 other data brokers that are collecting, storing, and selling information about us – almost all of them companies you’ve never heard of and have no business relationship with.